AO World enjoys highest sales month ever

Bolton-based online electrical retailer AO World said on Friday its revenue rose 8.2% in its third quarter, the three months to December 31, 2018.

In a trading update, AO World said it enjoyed its “highest sales month ever” in November.

“Customers responded positively to AO’s UK seasonal Black Friday offer,” said AO World.

“This peak trading period continues to be popular with our customers and we are pleased with our performance. 

“Our offering of Black Friday deals over a longer time period in November was well received by customers, sales flow was smoother and our margins improved.

“This contributed to overall UK revenue growth of 4.4% for the quarter.

“Revenue growth in our European business was 31.3% for the quarter on a constant currency basis, (31.2% in GBP). 

“As anticipated, this was stronger than our Q2 growth rates as we returned during the period to underlying growth levels following the impact of changes made to our driver operating model during the first half of FY19.

“As previously announced the company completed the acquisition of Mobile Phones Direct Ltd on 17 December 2018, in line with our strategy broadening the categories offered for sale in our UK business.

“The revenue figures in this announcement exclude the newly acquired entity.”

AO World CEO Steve Caunce, said: “Against a challenging backdrop, Q3 represents a solid performance across the AO Group. 

“We are on track with our plans as we continue to provide a great proposition for our customers. 

“I am particularly proud of the hard work of the teams in the UK and Europe in this critical trading period which saw a record numbers of customers choose AO for their Black Friday and seasonal electricals purchases.”