Boohoo first-half revenue up 45% to £816m

Manchester-based online fashion giant Boohoo Group plc said on Wednesday its revenue rose 45% to £816.5 million and pretax profit rose 51% to £68.1 million in the six months to August 31.

Unlike many rival retailers who had to close shops during the coronavirus lockdown, online specialist Boohoo was able to trade throughout the first half of the year — and it said it had made a good start to the second half with momentum continuing into September.

On its guidance and current trading, Boohoo said: “Group revenue growth for the year to 28 February 2021 is expected to be 28% to 32%, up from approximately 25% as previously guided, with adjusted EBITDA margin for the year at around 10%, increased from the 9.5% to 10% as previously guided.

“The group has made a good start to the second half of the year, with momentum continuing into September.

“At this stage we feel it is prudent to continue to plan for a period of economic uncertainty in the second half of the financial year, including possible reduced consumer spending.

“It is also prudent to plan for return rates returning to normal levels, continued near-term carriage inflation in some of our overseas markets and increased marketing spend likely in the second half.

“Capital expenditure is expected to be higher than previously anticipated, in the region of £80 million to £100 million, reflecting the step-up of investments into automation at our Sheffield facility, further expansion of existing automation at the Burnley facility and significant IT projects to support the growth of the business and improve efficiency.

“Our medium term guidance for 25% sales growth per annum and a 10% adjusted EBITDA margin remains unchanged.”

Boohoo Group said last week the independent review of its UK supply chain led by Alison Levitt QC “identified many failings in the Leicester supply chain and recommended improvements to Boohoo’s related corporate governance, compliance and monitoring processes.”

Boohoo had moved to address concerns about working conditions and pay rates in factories that supply the firm.

Boohoo’s brands also include prettylittlething.com and Nasty Gal as well as Oasis, Warehouse, MissPap, Karen Millen and Coast.

“Boohoo has shrugged off the supply chain scandal and strutted ahead with strong revenue growth across all its brands and markets,” said Hargreaves Lansdown analyst Susannah Streeter.

Boohoo shares fell about 3% after the results were published on Wednesday but its stock is up more than 40% in the past 12 months to give the AIM-listed firm a current stock market value of more than £4.5 billion.

Boohoo CEO John Lyttle CEO said: “Our business, along with many others, has faced some of its most challenging times in recent months: the onset of the pandemic meant we had to adapt our operations with nearly all office-based colleagues working from home; we introduced new ways of working safely in our distribution centres; and we have comprehensively investigated reports on concerning and unacceptable working practices in our Leicester supply chain. 

“Immediately after the media reports regarding Leicester garment factories that supply the group, we commissioned an Independent Review, headed by Alison Levitt QC, to investigate the allegations of low pay and the extent of the group’s knowledge of the allegations, to establish the group’s compliance with the law and to make recommendations for the future.

“We published that report on 25 September and we have established a programme to implement the recommendations of the report to make substantive, long-lasting and meaningful change that all stakeholders in the boohoo group will benefit from.

“We will keep shareholders updated on our progress.

“There are many challenges still ahead due to uncertainties posed by the COVID-19 pandemic, but despite these challenges there are many positives from our activities in the first half.

“The resilience of our business model and the commitment and flexibility of our colleagues and partners has enabled us to continue to operate our business successfully.

“We are grateful to all and pleased to be able to report a strong performance with continued high growth rates in revenue and strong profitability.

“We also acquired two new well-known women’s brands, Oasis and Warehouse, and we acquired the remaining minority interest in PrettyLittleThing, all of which will support our continued growth and profitability.

“The group has continued to gain market share in all key markets and we remain optimistic about the group’s prospects with the belief that it is well-positioned to continue making progress towards leading the fashion e-commerce market globally.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.