Sage Group plc, the Newcastle-based FTSE 100 global software business, has acquired Barcelona-based ForceManager, a “cloud-native, mobile management solution that supports SMB sales processes and significantly increases business efficiency and productivity.”

Sage is a global provider of accounting, finance, HR and payroll technology for small and medium-sized businesses (SMBs).

“ForceManager is a mobile tool designed to help sales teams work more efficiently and achieve their goals faster,” said Sage.

“This acquisition reinforces Sage’s commitment to innovation and supporting SMEs with the tools they need to succeed in their day-to-day operations.

“With ForceManager, Sage customers can effectively track portfolios, budgets, opportunities, contacts, team collaboration, calendar tasks, video calls and performance in a comprehensive, AI-enhanced mobile solution.

“Already part of the Sage partner ecosystem, ForceManager has more than 1,000 customers and operates in markets around the world, including Europe, the UK, and North and South America. ForceManager will continue to be available as a standalone solution for both Sage and non-Sage customers.”

José Luis Martín Zabala, Managing Director of Sage Iberia, said: “ForceManager’s high-level technology, available in several Sage solutions in Spain and the UK, together with the talent of colleagues joining Sage, confirms our strategy of delivering sustainable and efficient growth for businesses through innovation and investment in AI.”

ForceManager CEO Oscar Maciá said: “When we launched ForceManager, we recognised the immense value of integrating sales processes with companies’ transactional systems and unifying management platforms. This level of integration is crucial to driving business productivity.

“Now, joining forces with Sage, a global leader in accounting, finance, HR and payroll software, presents an incredible opportunity to empower millions of SMEs to increase sales and achieve greater business success.”