Manchester-based holiday firm On the Beach Group said David Kelly will step down from its board of directors on January 10, 2025, having fulfilled his nine year tenure as a Non-Executive Director.

Victoria Self — currently Managing Director of digital gaming group Player Experience at Entain plc — will join the board as an independent Non-Executive Director with effect from February 3, 2025.

“Victoria will serve as a member of the Audit, Remuneration and Nomination Committees,” said On the Beach.

“These Board changes follow a thorough succession planning exercise and Non-Executive Director search led by the Nomination Committee.

“Victoria has extensive experience working in digital and consumer facing businesses, having held a variety of senior roles over her 25-year career.

“Victoria is currently Managing Director of Player Experience at Entain plc, a global digital gaming group, having joined in this role in 2023.

“Victoria leads a 350 strong team and is responsible for substantial elements of the customer digital experience including engineering, product and user experience.

“Prior to this, Victoria spent two years as Chief Product Officer at comparethemarket.com, having previously worked at Marks and Spencer Group plc, Currys plc, Carphone Warehouse, Urban Outfitters and Mothercare plc.”

On the Beach Group chaorman Richard Pennycook said: “On behalf of the Board, I would like to thank David for his significant contribution to On the Beach over the past nine years.

“David joined the Board at the Company’s IPO in 2015 and has supported the Executive team through various industry and world changing events in that time. Everyone at On the Beach wishes him well in his future endeavours.

“I am delighted that Victoria will be joining the Board and that she has selected On the Beach for her first Non-Executive Director role. Victoria has gained senior management experience at some of the UK’s leading digital and consumer businesses and this expertise will be invaluable to On the Beach as the team delivers on the Group’s medium term ambitions.”

Self said: “On the Beach is a great business and I am really excited to join the Board at this pivotal moment in the journey. I look forward to working with Shaun and the executive team as the Group expands its proposition into cities and significantly increases its addressable market.”