LBG Media plc, the Manchester-based online publisher of LADbible and other brands appealing to young readers, said its financial performance was “ahead of market expectations” for the calendar year to December 2024.
LBG Media announced results for the nine months ended September 30, 2024, following a change in its year-end.
The company said it has enjoyed a positive first quarter for the year ending September 30, 2025, “giving confidence over full year performance and clear line of sight to £200m revenue.”
LBG Media CEO Solly Solomou said: “2024 was a transformational year for LBG Media. We are running more campaigns for more blue-chip brands, particularly in the U.S., the largest advertising market in the world.
“We have been able to drive this momentum for two reasons. Firstly, our acquisition of Betches has extended our already-strong reach with U.S. social audiences and our combined business is performing well.
“Secondly, LBG Media has a unique model. More than half a billion people globally, including Gen Z and Millennials, see us as the go-to destination for digital content.
“The biggest brands and the biggest celebrities therefore want to partner with us to access the growing buying power and influence of this hard-to-reach demographic.
“The strength of our model, our progress in the U.S., and our fantastic team, explain why our results are ahead of calendar year expectations and give us confidence of further progress in 2025.”