Merseyside-based Applied Nutrition plc, the sports nutrition, health, and wellness brand, announced a key strategic update with Holland and Barrett and three new “material listings” in the United States.
Applied Nutrition has strengthened its partnership with Holland & Barrett, the leading health and wellbeing store, through reaching agreement on a joint business plan (JBP).
“As part of the agreement, Holland & Barrett will increase distribution of currently listed products and will take additional products in both new and existing categories, aligning to the strategic pillar of expanding shelf-space and distribution points with existing partners,” said Applied Nutrition.
“Alongside this, the JBP will provide Holland & Barrett early access to new product development (NPD), allowing them to take new products to market quickly.
“The first order under the new JBP was received this month and included the new Coleen Rooney range, which will be available in 500 stores. This agreement has the potential to increase the revenue contribution from one of the Group’s largest customers threefold when comparing FY24 to FY26 spend.”
In the US, Applied Nutrition has agreed three new listings with major retailers GNC Corporate, one of the largest specialty retailers in the US, Hy-vee, the largest regional grocery chain in the Midwest, and H-E-B, the leading grocery chain in Texas.
“These new listings will result in multiple SKUs from both the AN core and ABE ranges being available in more than 1,000 additional stores nationwide, covering the full Hy-vee and H-E-B estates, with opportunities to expand across the remaining GNC estate,” said Applied Nutrition.
“These listings align with the strategic pillar of expanding across geographies and channels by developing new customer relationships in key international markets and are expected to start contributing to revenue during H2 FY25 with an annualised spend of $3m.
“Together these two strategic updates underpin more than half of the Group’s FY26 revenue growth based on current consensus.” Current FY26 consensus is for revenue of £112 million.
Applied Nutrition CEO Thomas Ryder said: “It is great to see such momentum with existing and new customers, further reinforcing the growth potential of the business.
“Not only are we significantly strengthening and growing our trade with existing key valued partners such as Holland & Barrett we are also securing new listings from major retailers in the US which is a key growth market.
“We look to the future with confidence and we remain focused on driving profitable growth throughout H2 and beyond.”