Manchester-based mutual Co-op Group said it is launching its “biggest ever value campaign” on March 26, matching Aldi prices on over 100 everyday essentials for its members including fresh fruit, milk, eggs and bread.
The new price commitment will be available across all of Co-op’s 2,400 shops and, for the first time for a grocer price match, on Quick-Comm platforms including Shop.coop, Deliveroo and Uber Eats, which reaches 81% of UK population.
“The significant move, the largest of its kind in convenience stores and a UK first for Quick-comm platforms, means Co-op Member Owners will save money every time they shop,” said Co-op Group.
“The move, a first for Co-op, will see its six-million Member Owners able to access new lower prices, matched to Aldi, on Co-op’s most shopped convenience lines.
“With over one million members buying at least one of the price matched products every week, the activity is launching with more than 100 Co-op branded products including fresh fruit, vegetables, meat, chicken and dairy, whilst still providing the same high-quality and sourcing values that its shoppers expect.
“The move takes the retailer’s investment into lowering prices to almost £170 million over the last two years, with a targeted focus on supporting their 6.2 million members, who own the business.
“Co-op’s ambition is to get to eight million members, by offering sustainable economic value alongside significant social value that is delivered with alignment to long standing co-operative principles.”
Matt Hood, Managing Director for Co-op, said: “I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers.
“Which is why we are taking this big step to price match, in our stores and online, as we know discounter prices are often the benchmark of value for consumers, and we are facing directly into that.
“I truly believe we run the best small stores in the UK, loved by our members, customers, and communities, where we offer local and convenience shopping with great value and high quality, carefully sourced products.
“Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently.”