Manchester-based “product intelligence platform” Vypr said it has raised £5 million to accelerate international growth.

“This funding will support the continued rollout of our next-generation platform, designed to empower brands to test and validate product ideas globally through international insights,” said Vypr.

“It will also support the development of advanced AI-driven features to help customers test and validate ideas even faster and more precisely.

“The round includes £4 million from specialist growth investor YFM Equity Partners, alongside additional backing from management and existing investors.”

Vypr CEO Chris Williams said: “Our partnership with YFM has been instrumental in driving Vypr’s growth and there is no clearer sign of potential than a major investor more than doubling its backing.

“With an excellent team here, a unique product roadmap, and enormous global opportunity, we can now deliver the next phase of our strategy and bring even greater value to our customers globally.”