Vimto firm Nichols expects ‘limited’ tariff impact

Merseyside-based Vimto and soft drinks firm Nichols plc said in an AGM trading update that group revenue rose 1.2% year-on-year to £39.3 million in the three months to March 31, 2025, in line with the board’s expectations.

The firm said the impact of tariff changes by the US Government remains unclear but its “direct exposure to the most affected markets is limited, representing less than 2% of group revenue.”

UK packaged revenues increased 4% to £21.3 million driven by continued distribution gains and underlying volume increases for the Vimto brand.

Nichols’ portfolio includes Vimto and a growing portfolio of licensed brands including Levi Roots, ICEE, SLUSH PUPPiE and Sunkist.

“As anticipated, International Packaged revenue reduced by 7.6% to £9.0m (2024: £9.8m),” said Nichols.

“This reflects the phasing of shipments to the Middle East due to the timing of Ramadan as well as the strategic shift towards the higher margin concentrate sales model in West Africa, as outlined at the group’s Capital Markets Day last year.

“The board remains confident of making continued strategic progress and delivering further profitable growth in the International business for the full year.

“Out of Home (OoH) increased revenues by 4.6% to £9.0m (2024: £8.6m) with the performance benefiting from the increased focus on targeted business development and profitable growth following the OoH strategic review, which completed in 2023.

“The group retains a strong balance sheet with net cash and cash equivalents at the end of the period of £60.0m (31 December 2024: £53.7m).”

In its outlook, Nichols said its revenue and adjusted profit before tax expectations for FY25 are unchanged. FY25 expectations refer to a group compiled market consensus of revenue and adjusted PBT of £178.9 million and £33.1 million respectively

“The overall economic impact of recent volatility in global markets arising from tariff changes being implemented by the US Government remains unclear,” said the firm.

“We have reviewed the potential implications and our initial assessment is that given the group’s diverse geographic revenues, our direct exposure to the most affected markets is limited, representing less than 2% of group revenue.

“Furthermore, we expect to benefit from medium-term contractual security in relation to potential cost inflation. We will continue to review our position and manage our approach to business accordingly.

“Underpinned by the strength of the Vimto brand, Nichols’ diversified business model and clear growth strategy, the group is well positioned to deliver continued profitable growth and make further progress towards its medium-term financial and strategic ambitions.”

Nichols CEO Andrew Milne said: “We are pleased to have delivered further strategic progress in Q1.

“Our UK Packaged business delivered continued growth as a result of increased volumes and distribution gains, reflecting progress against the strategic priorities outlined at our 2024 CMD.

“In the International business, we are making good progress with the shift towards a higher margin concentrate model in several of our West African markets.

“Whilst the move away from shipping finished product impacts revenue, the concentrate model delivers a step change in margins and positions us well to achieve long-term, profitable growth in these markets.

“We continue to expect further growth in FY25 in line with market expectations as we continue to execute our strategy and make progress towards our medium-term financial and strategic ambitions.”