Bolton-based electrical retailer AO World plc said its revenue grew 9% to £1.138 billion in the year ended March 31, 2025, including a £30 million revenue contribution from the recently-acquired musicMagpie.

The results revealed a 27% rise in adjusted pre-tax profits to £44 million, ahead of expectations.

Like-for-like group revenue grew 7% to £1.108bn with core B2C Retail revenue up 12% to £832 million.

“Growth was driven by the expansion of our Five Star membership offering as well as the broadening of our product range to c9,000 products,” said AO World.

AO’s Founder and Chief Executive John Roberts said: “Our 25th year in business has been our best yet. We’ve delivered a record profit before tax performance, significantly grown our sales, and continued to delight our ever-growing customer base with trusted, outstanding service.

“One of the key drivers of this performance is our Five Star membership programme, which is giving our customers even more reasons to keep coming back to us. We’re also broadening our product range beyond the Major Domestic Appliance category that we’re best known for.

“We added over 1,500 new products during the year, which means that categories such as fitness, drones, cameras and health and beauty are all now available at fantastic prices through AO.

“And the really great news is that there’s so much more for us to go after, with a total addressable market of over £28bn. Given the size of that prize, the fantastic momentum that we’re seeing across the business, and our awesome team of AOers, I couldn’t be more excited about the next 25 years. In many ways, we’re only just getting started.”