Cussons sells $70m Nigeria stake, narrows guidance

Manchester consumer products company PZ Cussons plc announced an agreement to sell its 50% equity interest in Nigerian edible oils business PZ Wilmar Limited to joint venture partner Wilmar International Limited for $70 million in cash (£51 million).

PZ Cussons also provided an update on trading for the FY25 financial year ended May 31, 2025, saying that guidance for FY25 adjusted operating profit is now £52 million to £55 million — a narrowing of the £52 million to £58 million range stated previously.

The company said it expects to report like for like revenue growth of 8% for FY25, with reported revenue of about £505 million.

PZ Cussons shares fell about 7%.

PZ Cussons employs 2,500 people across its operations in Europe, North America, Asia-Pacific and Africa. Its brands include Imperial Leather, Carex, Childs Farm, Cussons Baby, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez.

On the Nigeria sale, Cussons said: “In April 2024 the Group announced plans to maximise shareholder value through a portfolio transformation, following a strategic review of brands and geographies. This included the evaluation of strategic options for its African business.  

“As a significant step in the portfolio transformation, the Group is pleased to announce it has signed an agreement to sell its 50% equity interest in PZ Wilmar Limited, a Nigerian edible oils business, to Wilmar International Limited (Wilmar), the Joint Venture partner, for cash consideration of $70 million (£51 million). Consideration will be paid in US Dollars.

After taxes, fees and other costs, net proceeds are expected to be approximately $64 million (£47 million). Proceeds will be used to reduce gross debt and, as a result, the Group’s key credit and bank covenant metrics are materially improved. Completion, which remains conditional on relevant approvals, is expected to take place in the last quarter of calendar 2025.

Formed in 2010 through a joint venture of PZ Cussons and Wilmar, PZ Wilmar is one of the largest sustainable palm oil businesses in Nigeria. Its edible cooking oils, sold under the brand names Mamador and Devon King’s, hold market leading positions. Operations of the business are not expected to be impacted by the transaction.

The PZ Wilmar joint venture contributed £4.7 million to Group adjusted operating profit in H1 25 and cash flow of £2.5 million, which reflected the partial repayment of a shareholder loan. The transaction will represent a profit on disposal as well as a reduction in complexity for the Group and less exposure to the risk and volatility of Nigeria.”

On its FY25 performance update, Cussons said: “The Group expects to report like for like revenue growth of 8% for FY25, with reported revenue of c.£505 million. Performance in the second half of the year was driven by continued strong revenue growth in Africa given the inflationary macro-economic environment in Nigeria. 

“APAC has returned to growth in H2, driven by strong revenue growth in Indonesia, and whilst ANZ revenue declined in a soft market, it continued to see market share gains. Europe and Americas revenue was flat in FY25, with good growth in the UK and Europe offsetting a double-digit decline in the St. Tropez US business.

“The Group’s guidance for FY25 adjusted Operating Profit is now £52 million to £55 million. This is a narrowing of the £52 million to £58 million range stated previously and reflects the recognition in Q4 of an additional £2 million Extended Producer Responsibility costs in our UK business, and the significant impact on Group profitability as a result of the softer St. Tropez US performance. 

“These factors were partly offset by cost management initiatives across the Group. Gross debt as at the end of FY25 is expected to be £158 million, down from £167 million as at the end of FY24. On a pro-forma basis, including the proceeds from the sale of the 50% stake in Wilmar, gross debt would be £111 million.”

PZ Cussons CEO Jonathan Myers said: “I am delighted to announce the sale of our stake in PZ Wilmar to our joint venture partner. In doing so, we are exiting a non-core category, reducing the risk associated with our presence in Nigeria, and materially strengthening our balance sheet. 

“At the same time, the smooth transition of ownership offers continuity for colleagues and operations. I want to thank all our PZ Wilmar colleagues for the significant achievements since the inception of the JV in 2010, including the delivery of significant profit growth over this time. We wish the team continued success. Having delivered a solid FY25 performance, our focus now is to continue transforming PZ Cussons into a business with stronger brands in a more focused portfolio, delivering sustainable profitable growth.”