Ladbible parent LBG grows first-half profit 165%

LBG Media plc, the Manchester-based online publisher of LADbible and other brands for the 16-34 year old demographic, said its profit before tax grew 165% to £8.6 million in the six months ended March 30, 2025, as revenue climbed 13% to £43.9 million.

The firm said the United States is “delivering significant wins and a healthy pipeline of opportunities.”

However, LBG Media added: “Assuming current currency rates continue, the weakening of the U.S. Dollar against sterling is expected to have approximately a £2m impact on FY25 revenues and a c.£1m impact on EBITDA.

“The Group has done all it can to mitigate the impact, including substantially hedging our U.S. Dollar cash flow exposure.”

LBG Media shares rose about 5%.

LBG Media CEO Solly Solomou

LBG Media CEO Solly Solomou said: “LBG Media has positive momentum, with double digit growth in the first half of 2025. This reflects our diversified and agile model, which offers blue-chip brands access to the hard-to-reach 16-34 year old demographic.

“In the US, we were pleased to secure several clients exceeding $1m and build a healthy pipeline of near-term opportunities.

“Our confidence of progress in the second half of the year is underpinned by our audience, the power of LBG Media’s brands, our attractiveness to brands and celebrities, and the relevance of our content.

“Whilst mindful of the macroeconomic environment, we remain confident of delivering 10% revenue growth at constant currency.”