Supreme plc, the Manchester-based supplier of vaping supplies, drinks and fast-moving consumer goods, announced the acquisition of the trade and selected UK and European assets of meal replacement products firm SlimFast for £20.1 million from Glanbia plc.

Last December, Supreme bought Typhoo Tea Limited out of administration for £10.2 million in cash, extending its drinks business and diversifying away from vaping.

“Founded in 1977 in the US, SlimFast is a heritage weight management brand, known for its meal replacement shakes, bars, snacks, and weight loss plans,” said Supreme.

“SlimFast has a strong position in formats including ready-to-drink and ready-to-mix powder products, as well as an ‘Advanced Nutrition’ range, which includes high-protein, high-fibre, gluten-free meal replacement shakes and smoothies.

“SlimFast’s UK and European established sales footprint comprises Amazon, Home Bargains, B&M, Asda, Sainsbury’s, Tesco and Morrisons (existing customers to Supreme) and will provide Supreme access to Boots and Superdrug.

“For the year ended 31 December 2024, SlimFast’s UK and European assets reported unaudited revenue of £25.5 million and adjusted gross profit of £9.7 million.”

Supreme CEO Sandy Chadha said: “We are excited to have acquired such an iconic brand in SlimFast, which we believe is highly complementary to our existing Drinks & Wellness category.

“Under our ownership and track record for product innovation, we believe the commercial opportunities to both enhance and broaden SlimFast’s market presence makes it an ideal addition to our business.”