Manchester-based THG Ingenuity and Google Cloud announced a collaboration designed to transform the scale, innovation, and future growth of THG Ingenuity and its digital commerce platform.

THG said combining Google Cloud’s generative AI and data analytics products with THG Ingenuity’s end-to-end commerce and fulfilment capabilities, the agreement represents a strategic milestone that will accelerate product innovation, deliver step-change outcomes for customers, and open new go-to-market opportunities worldwide.

Alistair Crane, Chairman, THG Ingenuity, said: “This landmark collaboration with Google Cloud is a transformative moment for THG Ingenuity. Together, we are not only reimagining digital commerce through innovation, but also ensuring that customers have the products, tools and fulfilment solutions to drive their businesses forward. This is about shared growth, shared innovation, and a shared commitment to shaping the future of commerce.”

Maureen Costello, Vice President, UK, Ireland and Sub-Saharan Africa, Google Cloud, said: “THG Ingenuity is at the forefront of revolutionising digital commerce, and we are proud to collaborate with them. By combining Google Cloud’s AI and data expertise with THG Ingenuity’s global commerce and fulfilment capabilities, we are enabling brands to modernise, innovate, and create exceptional customer experiences at scale. This collaboration sets the state for long-term impact across industries.”