Shares of Manchester-based fashion retailer Boohoo Group plc, which plans to change its name to Debenhams plc, rose about 40% after it published results for the six months ended August 31, 2025.
Boohoo said its turnaround “continues apace” and its “progress on strategic transformation and disciplined execution” is driving “a return to profitability across all brands.”
The group’s brands include Debenhams, Karen Millen, Boohoo, MAN and PLT.
The firm said first-half revenue was £296.9 million, down 23% “consistent with the increasing mix of marketplace activity where only commission income is recognised.”
The company said: “We operate as Debenhams Group. We will formally change the name of Boohoo Group Plc to Debenhams Plc, as we previously tried, as soon as all major shareholders agree, as we believe that is in the best interest of all shareholders.”
CEO Dan Finley said: “Our turnaround is gathering real pace. We are making progress, we are moving fast, and we are transforming the business. We have returned all our brands to profitability and grown adjusted EBITDA. These results show that our strategy is working.
“We built this turnaround on three clear pillars: creating the right operating model, supercharging Debenhams, and pivoting our other brands into fashion-led marketplaces. We have simplified, we have focused, we are staying disciplined in how we execute, and we know there is more to do.
“Debenhams is leading the way. Its double-digit growth shows what is possible across the wider Group and reinforces that the marketplace model is the right one. Our Youth Brands and Karen Millen are following that lead, now fully marketplace enabled and profitable, with the foundations in place for their next phase of growth.
“This is a multi-year journey, and we have a clear plan and the right model in place. We are transforming into a lean, tech-enabled, best in class online platform business.
“The momentum we have built in the first half sets us up well for the remainder of FY26 and we expect Adjusted EBITDA to be ahead of last year.”