Hull-based meat processing giant Cranswick plc said on Tuesday it expects full year adjusted profit before tax to be “towards the upper end of current market expectations.”

In an update on trading for the 13 weeks to December 27, 2025, Cranswick said: “Strong revenue growth in the quarter, including the key Christmas period, reflected a continuation in the positive trading momentum delivered in the first half of the year with all product categories ahead of the corresponding prior year period.  

“Consequently, we now expect full year adjusted profit before tax to be towards the upper end of current market expectations.

“December sales were ahead of the strong prior year comparative period, driven by record Christmas trading across our Fresh Pork, Convenience and Gourmet festive product ranges. 

“Premium added-value ranges performed particularly well, including showcase centre of plate products and festive grazing platters. We delivered excellent service levels and innovative new product launches for our key strategic retail partners, enabling this strong Christmas performance.

“The recent Blakemans, JSR Genetics and Fridaythorpe feed mill acquisitions continue to drive positive momentum with performance better than initial expectations.

“Poultry revenue was significantly ahead of the prior year driven by stronger fresh poultry pricing, reflecting the move to enhanced welfare lower stocking densities, and the onboarding of premium retail business at the added-value Cooked and Prepared Poultry sites.

“Pet Products revenue grew strongly as the relationship with Pets at Home continues to develop with the onboarding of additional premium lines.”