Shares of Sosandar plc, the Wilmslow-based fashion firm run by former magazine publishers Ali Hall and Julie Lavington, rose as much as 10% on Tuesday after the firm published a trading update for its financial year ended March 31, 2026.
Sosandar said total revenue rose 14% to £42.3 million, and profit before taxis expected to be £400,000 compared to a loss of £100,000 in the prior year.
“The company delivered a consistently strong trading performance throughout FY26,” said Sosandar. “Margin enhancement and profitability remained firm priorities, with meaningful and sustained margin improvement achieved across the year resulting in PBT being in line with market expectations.
“The year saw strong growth in revenue, up 14% to £42.3m, with own site performing particularly well, up 24%. This performance was driven by increased traffic, improved conversion and increased order volumes from both new and existing customers.
“All categories performed well, from occasion wear through to casual wear, demonstrating our ability to translate trends into a distinctive Sosandar aesthetic.
“Sosandar remained one of the top-selling brands across its third-party partners, including NEXT, delivering robust trading through the period and demonstrating the strength of its brand. As expected, trading with Marks & Spencer has gradually resumed following their cyber incident, with stock intake now back to expected levels.
“The company’s store estate demonstrated a positive uplift in performance over the year, with each store now in its second year of trading and those in market town locations performing most strongly.
“As expected, stores continue to weigh on overall profitability until they mature, particularly those in shopping centres. The Company remains focused on driving profitability from each individual location and does not anticipate any further new openings for the foreseeable future.
“The board is confident in the company’s strategy and believes the foundations are in place to deliver sustainable, profitable and cash-generative growth.”