Salford-based investment platform giant AJ Bell said its assets under administration (AUA) have risen to £121.5 billion, up 26% over the last year and 12% in the quarter to June 30, 2026.

In a third-quarter trading update, AJ Bell reported srong growth in customer numbers, which increased 39,000 in the quarter to close at 762,000, up 23% in the last year and 5% in the quarter.

Total advised customers were 191,000, up 6% in the last year and 1% in the quarter. Total D2C (Direct-to-Consumer) customers were 571,000, up 30% in the last year and 7% in the quarter.

Gross inflows in the quarter were £6 billion, up 50% versus the prior year. Net inflows in the quarter were £3 billion, up 43% versus the prior year.

In the group’s investment business, assets under management (AUM) increased to £11.4 billion, up 41% over the last year and 16% in the quarter, with record net inflows in the quarter of £800 million.

AJ Bell is headquartered in Salford, with offices in London and Bristol.

AJ Bell CEO Michael Summersgill said: “I am delighted to report a quarter of record growth, with our dual-channel platform surpassing £120 billion of assets under administration, supported by record net inflows of £3.0 billion, and our investment business delivering its strongest ever quarter with net inflows of £0.8 billion. Our performance highlights the attractiveness of our low-cost, easy-to-use propositions and the excellent returns we are delivering on our continued brand and marketing investment.

“Our D2C platform maintained its strong growth momentum during the quarter, delivering record net inflows and attracting 37,000 new customers. On the Advised platform, recent enhancements to our distribution approach continue to gain traction, helping to drive another record quarter of gross inflows.

“Our low-cost investment solutions continue to receive strong demand from both D2C customers and advisers, with our funds and MPS propositions managed by AJ Bell Investments attracting record net inflows.

“During the quarter, we announced a reduction in the charge for our core MPS range from 0.15% to 0.12% per annum, effective from 1 October 2026. This change reflects our commitment to proactively share the benefits of scale with our customers, ensuring we remain competitively priced for growth.

“We have entered the final quarter with strong momentum. The UK platform market continues to benefit from structural growth drivers as more individuals take responsibility for their long-term financial futures.

“Our continued investment in brand and propositions, combined with the strength of our dual-channel strategy, positions us well to continue increasing our share of this fast-growing market.”