Manchester-based Boohoo Group, the fashion retailer that now trades as Debenhams Group, announced that it has completed the sale of its Nasty Gal brand, including the global intellectual property rights, to White Space Group New York, LLC, operating as WSG Brands, for a total cash consideration of $16 million.

“Nasty Gal generated GMV of £12m in FY26 and Adjusted EBITDA of £0.4m,” said Debenhams.

“It is non-core and not material to the Group. The Transaction aligns with our strategy of transitioning to a marketplace-led business model that is capital-lite, and further strengthens the balance sheet following the £90m sale of the Group’s Sheffield Distribution Centre, announced on 10 September 2026.”

Debenhams Group CEO Dan Finley said: “Our turnaround continues at pace. The disposal of this non-core asset aligns with our strategy and further strengthens the balance sheet following the £90m sale of our Sheffield Distribution Centre.”

Debenhams Group brands now include Debenhams, Karen Millen, Boohoo, MAN and PLT.