Salford-based property development and funding group Salboy said it has entered the build-to-rent (BTR) market for the first time with the launch of a dedicated BTR brand, Everway Homes.

Over the course of the next five years, Everway Homes will develop and rent 2,000 brand-new, low-rise homes, targeting young professionals and families in high-demand areas across England and Wales.

“1,000 homes are already in the pipeline for development,” said Salboy. “Salboy aims to hand over the keys to its first Everway tenants by January 2027, with 2,000 homes completed by the end of 2031.

“The new homes will be built by Salboy’s network of experienced regional delivery partners, as well as by its own low-rise building arm, Salboy Construction. Management lettings and maintenance will be managed by the Salboy team.”

Everway is spearheaded by Andrew Cavanagh, CFO at Salboy since 2019: “The fall in construction starts in the BTR sector this year has been staggering to watch, and highlights the grim realities facing regional developers and contractors striving to keep their BTR schemes viable.

“From the cost of labour and supplies to regulatory uncertainty and planning delays, the outlook for BTR developers has been increasingly poor. And, yet, the urgent, pressing need for high-quality rental property remains unchanged.

Salboy added: “Everway is a natural next step in Salboy’s strategy to diversify its involvement in and contribution to the UK homebuilding industry.

“The launch of Everway follows the launch of Salboy Construction in February 2026 to deliver small-scale housing schemes throughout the UK, as well as the launch of Hidden, Salboy’s boutique aparthotel brand, in April 2026. The Salboy Group now counts more than seven active property and construction brands under its wider umbrella …

“Construction began this summer at Daisyfields, Everway Homes’s first scheme, a 37-home development in Staffordshire. Positioned as a convenient commuter development, Daisyfields is a 25-minute drive from Stoke-on-Trent and Stafford, and 45-minutes to Derby.

“In addition to its proximity to major cities and cross-country rail links, tenants of Daisyfields will benefit from professionally managed, energy efficient, pet-friendly homes as well as attractive, spacious landscaping.

“Additional Everway Homes schemes in the pipeline include sites in Kent, Greater Manchester, Lincolnshire and Cornwall.”