Manchester United, in partnership with Chinese property developer Harves, announced that it will open a series of club themed “entertainment and experience centres” throughout China.
The first Manchester United Entertainment and Experience Centres are scheduled to open in Beijing, Shanghai and Shenyang by the end of 2020.
They will use interactive attractions and exhibitions to bring Manchester United to its 100 million followers in China, “giving fans a place to celebrate the team they so passionately support and further deepening the special relationship the club has with China.”
The Beijing centre will be located within the Beijing FUN development, in the historic Qianmen Dashilan area right next to Tiananmen Square and the Forbidden City.
Each venue will feature interactive and immersive experiences.
“Fans who visit will be able to experience the thrill of a matchday at Old Trafford as well as learn the history and heritage of English football’s most successful and storied club,” said Man Utd.
“Each Manchester United Entertainment and Experience Centre will offer visitors a different experience and will include restaurants, along with a club retail store.”
Manchester United group managing director Richard Arnold said: “We’re very excited to be partnering with Harves on the Manchester United Entertainment and Experience Centres concept, offering our millions of Chinese fans the chance to experience the club in a new and innovative way.
“We first visited China in 1975 and we’re proud to have seen our fan base in the region grow and develop their passion for United over the years. This new concept will allow them to get closer to the club they love.”