Tribunal quashes ban of JD Sports-Footasylum deal

JD Sports executive chairman Peter Cowgill

Bury-based retail giant JD Sports Fashion Plc said late on Friday that the UK’s Competition Appeal Tribunal “has quashed” the Competition and Markets Authority’s (CMA) decision to prohibit the group’s acquisition of Rochdale-based Footasylum Limited.

JD Sports said: “As a result, the case will now be remitted to the CMA for full reconsideration and the CMA’s previous order, which would have forced the group to divest the Footasylum business, will be cancelled.”

The CMA said it will now take stock of today’s judgment and carefully consider its next steps, including whether to appeal.

JD Sports Fashion executive chairman Peter Cowgill said: We have always maintained that this merger would provide significant long-term benefits to customers, colleagues and brand partners, and so we are very pleased with the Competition Appeal Tribunal’s judgment today. 

“The entire case will now go back to the CMA for re-consideration and we look forward to presenting further evidence which demonstrates the true extent to which the competitive landscape has evolved, in particular as a result of the unprecedented challenges caused by the COVID-19 pandemic.”

The CMA issued a statement saying it is “considering its next steps following today’s Competition Appeal Tribunal judgment in the JD Sports/Footasylum case.”

The CMA said: “JD Sports had appealed the Competition and Market Authority’s (CMA) final decision to block its takeover of Footasylum, arguing that the assessment of the effects of the merger on competition was too broad and that the CMA had failed to gather enough information regarding the effects of the coronavirus (COVID-19) in the retail sector.

“Today’s judgment has supported the way in which the CMA assessed the effects of the merger on consumers but found that it did not go far enough in its information gathering about the impact of the coronavirus.

“The CMA welcomes the Tribunal’s endorsement of the CMA’s analytical framework for assessing the effects of the merger on consumers.

“The judgment supports the CMA’s analysis of the evidence which led the CMA to conclude that JD Sports and Footasylum are close competitors and that the merger would lead to a substantial lessening of competition to the detriment of consumers.

“The judgment states that the CMA had ‘very substantial evidence’ on which to base its decision and provided ‘substantial reasons for its assessment’.

“Coronavirus hit the UK heavily including with the first lockdown in the final weeks of the CMA’s inquiry.

“This meant that the CMA’s assessment of the impact of the pandemic on its decision about the likely future effects of the merger was undertaken in the context of great uncertainty about the longer term impact of the coronavirus on the retail sector.

“The CMA therefore decided in early April that asking suppliers, and Footasylum’s bank, for updated forecasts would not be fruitful because it would have been speculative and unreliable evidence on how the coronavirus would affect the retail sector over the longer term.”

CMA chief executive Andrea Coscelli said: “The CMA welcomes the Tribunal’s strong endorsement of its approach to making sure that mergers don’t leave UK shoppers worse off.

“Today’s judgment reinforces the way in which we analyse and assess the evidence we receive in these cases, and the decisions we make to protect consumers.

“However, we are disappointed that the Tribunal disagreed with the CMA’s approach to information gathering about the specific impact of coronavirus on the sector given the circumstances at that time.

“We will now take stock of today’s judgment and carefully consider our next steps, including whether to appeal.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.