AJ Bell buys mobile platform Adalpha

AJ Bell CEO Andy Bell

Salford-based investment giant AJ Bell plc has announced the acquisition of the Adalpha group of companies, including Ad Alpha Solutions Ltd.

AJ Bell said Adalpha is currently developing a mobile-focused platform proposition for financial advisers.

“AJ Bell believes that this simplified proposition has the potential to complement the company’s existing adviser platform business, AJ Bell Investcentre,” said the Salford company.

AJ Bell CEO Andy Bell said: “Financial advisers need a variety of propositions to match a diverse range of client needs.

“The Adalpha team are working on a simplified, mobile focused platform service that will broaden our offering to financial advisers and help them service a wider base of clients.”

Adalpha CEO Dave Tanner said: “Our vision has always been to develop technology that helps financial advisers service a greater number of clients.

“Advisers should have the choice and capability to deliver their service remotely or face-to-face.

“As part of AJ Bell, we will be able to further develop our mobile led services and help increase clients’ engagement with their adviser.”