AJ Bell portfolio service now on four rival platforms

AJ Bell CEO Andy Bell

Fast-growing AJ Bell plc, the Salford-based investment platform, said that AJ Bell Investments has formed a panel of external platforms to make its managed portfolio service (MPS) more easily available to a larger number of financial advisers.

The company said this means that as well as using AJ Bell Investcentre, advisers can now access the full range of AJ Bell’s MPS portfolios, with their investment management fee of 0.15%, on abrdn (formerly Standard Life Wrap), Aviva, Praemium and Quilter.

“AJ Bell Investments has implemented this change in response to demand from advisers for the portfolios to be on a wider range of platforms,” said AJ Bell.

“Independent research also shows that the use of platform-based managed portfolio services by advisers is growing quickly, and that availability of an MPS on an adviser’s preferred platform is one of the key factors used when advisers select an MPS provider.

“The portfolios have gone live on all four platforms this week and are available for advisers to recommend now.

“The AJ Bell MPS consist of a total of 28 portfolios, giving advisers the choice they need to meet a wide variety of client profiles.”

AJ Bell Investments head of product Mark Gillan said: “Advisers have told us that the availability of the AJ Bell MPS on other platforms is important to them.

“We’re therefore delighted to work with our platform partners at Abrdn, Aviva, Praemium and Quilter to broaden choice for advisers and ultimately help them to service their clients.”

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