Manchester’s LBG Media, Ladbible parent, plans IPO

LBG Media CEO Solly Solomou

LBG Media plc, the Manchester-based digital media and youth content publisher of Ladbible and other news brands including Sportbible and Tyla, is planning an initial public offering (IPO) on the AIM market in London in mid-December.

More details are expected next week, but LBG Media is thought to be targeting a valuation of around £360 million, according to reports.

In a Schedule One stock exchange statement, LBG Media said: “LBG Media is a digital media and youth content publishers, utilising both in-house content and content from third parties to generate interactions with its global audience of over one billion per annum.

The company was co-founded in 2012 by Alexander (Solly) Solomou, the chief executive officer, and Arian Kalantari, the chief operating oficer, whilst studying at university.

The company is a multi-brand, multi-channel digital youth publisher and is a leading disrupter in the digital media and social publishing sectors.

“The group produces and distributes digital content across a range of mediums including video, editorial, image, audio, and experience (virtual and augmented reality).

Since its inception in 2012, the group has curated a diverse collection of ten core specialist brands using social media platforms (primarily Facebook, Instagram, Snapchat, Twitter, Youtube and TikTok) and has built multiple websites to reach new audiences and drive engagement.

“Each brand is dedicated to a distinct popular interest point (e.g. sport, gaming etc.), which is designed to achieve broader engagement, increase relevance and ultimately build a loyal community of followers …”