Newcastle-based food-to-go retailer Greggs has confirmed that it will put its brand on clothing and accessories in a collaboration with Primark.
Confirming rumours, both brands announced the new partnership in a video shared across their social media channels, revealing the new clothing range and a “Tasty by Greggs” new café development at Primark.
Greggs and Primark will launch a limited-edition, 11-piece clothing collection that will be available in 60 Primark stores across the UK from February 19.
As part of the collaboration, the world’s largest Primark will now play host to the world’s largest Greggs.
The 130-seater café will open its doors in Primark’s Birmingham store on February 12.
Greggs business development director Raymond Reynolds said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK — so that fans can quite literally show their love for Greggs on their sleeves.
“We’ve got some great pieces that we can’t wait to share.
“Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.”
Primark director of new business development Tim Kelly said: “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.
“We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”