Bury-based FTSE 100 retailer JD Sports Fashion plc announced it has been selected as Nike’s first European retail partner for its Connected Partnership loyalty programme.

“Nike’s Connected Partnership … offers JD’s customers, starting in the UK, unprecedented access to select Nike member-only footwear and apparel when they opt to link their JD and Nike Membership accounts through the JD mobile app,” said JD Sports.

“By linking their membership accounts, JD and Nike customers unlock an instant reward bonus, curated collections, and earlier access to select Nike member products.

“In future, connected members will also have the opportunity to benefit from exclusive experiences and services.

“In this Connected Partnership the two companies will harness their technological and digital expertise to serve consumers in a more convenient and rewarding way.

“It also highlights JD and Nike’s ability to provide a compelling and differentiated proposition both in-store and online through a deep understanding of their consumers.

“The new integrated offering further cements JD and Nike’s trusted partnership, redefining how brands and retailers work together to set the global standard for retail experience through best-in-class operations in stores and across digital channels.”

JD Sports CEO Régis Schultz said: “JD and Nike have a long and successful history of working together as strategic partners to bring customers an exceptional product offering and seamless omnichannel experience.

“This mutually beneficial partnership enhances our strong customer connections through best-in-class retail experiences and early access both in store and online to a select range of additional Nike products.

 “This partnership – the first to launch in Europe – amplifies the combined strength of the Nike and JD brands with our shared consumers, by leaning into their behaviour and journeys and creating new, richer and more engaging experiences.

“It provides further opportunity to inspire the emerging generation of aspirational consumers, who can continue to feel confident that they are being offered the very best of Nike products when shopping at JD.”

Carl Grebert, Vice President and General Manager EMEA of Nike, said: “Nike’s brand is amplified when we work with like-minded partners to serve those who love sport.

“Linking up with JD enables us to further extend the best selection of innovative sport performance and lifestyle footwear and apparel from Nike, with the power of digital and physical retail. 

“Connected partnerships allow us to know and serve Nike members across the marketplace, however, wherever  and whenever they shop Nike. We aim to serve JD members with compelling connected member benefits and distinctive experiences.”