Sosandar, Wilmslow fashion firm, wins Sainsbury deal

Alison Hall and Julie Lavington

Wilmslow-based fashion firm Sosandar plc announced that it has entered into an agreement to sell a curated collection of its products through J Sainsbury.

Sosandar is run by former magazine publishers Alison Hall and Julie Lavington.

“Through this wholesale agreement, a selected range will begin to be sold through Sainsbury’s during 2023, initially online only with selected stores planned later this year as Sainsbury’s increases its collaborations with fashion brands in order to provide new and existing customers with a broader selection of products,” said Sosandar.

“The initial product range will include best-selling styles from Sosandar’s high performing collection and accessories.

“The partnership, which includes the company’s first in-store presence, allows Sosandar to become a truly omnichannel retailer, further diversifying its route to market and increasing brand awareness across its target demographic, whilst driving growth sales and PBT.

“The agreement with Sainsbury’s adds to existing online partnerships that Sosandar has with John Lewis, Marks and Spencer, Next, The Very Group and JD Williams.

“Sales to date from these partnerships have been extremely strong, with a record quarter delivered through third parties in Q3 FY23.”

Ali Hall and Julie Lavington, co-CEOs, said: “We are delighted to secure a new partnership with another renowned British retailer, Sainsbury’s, to sell our womenswear collections.

“This new relationship comes off the back off a record period of trading with our existing third parties and is testament to the strength of our brand and product range as it continues to resonate with customers.

“To be one of Sainsbury’s key fashion partners is an incredibly proud moment for us.

“In line with our objective to provide our large but underserved demographic with more opportunities to purchase our unique and diverse products, this elevates our strategy from pureplay to an omnichannel brand.

“We believe that being an omnichannel business enhances our brand equity, will accelerate growth in our market share and brand awareness, whilst also providing us with a wider breadth of quality potential partners internationally.

“We are looking forward to working together and are excited to see a positive outcome for both our businesses.”