Man Utd in £900m kit deal with Adidas

Manchester United plc announced it has renewed its principal partnership with Adidas as the club’s official kit supplier.

“The new agreement will continue the partnership for a further 10 years until June 2035 and has a minimum cash guarantee of GBP 900 million, subject to certain adjustments,” said Manchester United.

The club added: “Manchester United commenced a historic agreement with Adidas at the start of the 2015/16 season, reuniting after 23 years.

“In the seasons that have followed, Adidas and Manchester United have excited fans around the world with forward-thinking initiatives, iconic designs on the pitch and fan-favourite culturewear off of it.

“The new deal increases the focus on the Manchester United women’s team since their reintroduction in 2018 – continuing Manchester United and Adidas’s commitment to drive the women’s game forward.”

The original agreement with Adidas links part of the annual payments to Manchester United’s participation in the Champions League.

Failure by the club to play in the Champions League for two or more consecutive seasons reduces its annual payments by 30%, according to the original deal.

The club did not comment on the terms of the new deal. Adidas declined to comment.

Manchester United CEO Richard Arnold said: “The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance.

“With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear.

“We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”