Revolution Bars Group plc has changed its name to The Revel Collective plc, moving away from a close association with its best-known brand after a restructuring. 

The company, which operates more than 60 pubs and bars mainly under the Revolucion de Cuba, Revolution and Peach Pub brands, said the name change was immediate. 

The company’s ticker will change to “TRC” on 14 October.  

Rob Pitcher, Chief Executive, said: “The change of name to The Revel Collective signals a fresh start and better reflects the businesses and brands within the Group today which includes Peach Pubs and Founders & Co.”

“Change is good, and always provides opportunity, especially now from the firmer platform from which the Group is operating. Importantly, for our people it provides a new dawn and stability from the uncertainty which our restructuring caused.  I am excited to be putting the new plans into action and to be beginning a new era in our journey where we can focus on our team and our guests, growing the business and delivering positive value for all stakeholders.”