Morrisons sales up 5.6% but growth slows

Bradford-based supermarket group Morrisons said on Tuesday group like-for-like sales excluding fuel were up 5.6% for the 13 weeks to November 4.

“As expected, retail LFL sales growth eased slightly quarter on quarter without the impact of the favourable weather and World Cup which benefitted Q2 …” said Morrisons.

“We continue to improve both our digital and online offers for customers.

“During the period, we launched the Morrisons More app, allowing customers to collect and redeem Morrisons loyalty points digitally.

“The app is easy to use, avoids paper coupons and plastic loyalty cards, and allows customers to receive personalised offers and useful recipes direct to their mobile phones.

“In addition, we started to fulfil home deliveries from a second customer fulfilment centre (CFC) at Erith, and launched our store-pick online service from a further six stores taking the total to 20.”

Morrisons CEO David Potts said: “After another period of strong growth, and with more customers enjoying shopping at Morrisons, we have now completed three years of positive like for like.

“Our exceptional team of food makers and shopkeepers are providing good quality food at great prices, and building a broader offer in store, online and for our wholesale customers.”