Wakefield-based greeting cards retailer Card Factory on Wednesday announced first quarter sales growth of 6.4%, with like-for-like sales up 2.3%. 

The firm enjoyed record card sales in volume and value for both Valentine’s Day and Mother’s Day.

In a trading update, Card Factory said: “Card Factory’s total and positive LFL sales performance represents an encouraging start to the year, although in part reflects the weakness in the comparator period.

“In the context of the continued challenging consumer environment, this performance illustrates the strength of our quality and value offer and the ongoing work to re-design and refresh products.

“Seasonal card and everyday non-card ranges performed well in the quarter.”

In its outlook, Card Factory said: “Considering the uncertain macro outlook and the continuation of challenging consumer conditions, and with the key trading periods still to come, the board expects LFL sales for the year to be marginally positive, with full year profit expectations remaining unchanged.”

Card Factory CEO Karen Hubbard said: “We have had a positive start to the year with like-for-like sales growth despite challenging consumer sentiment and negative footfall on the High Street.

“We have seen a good customer reaction to our seasonal card ranges over the quarter, with yet again record card sales in volumes and value for both Valentine’s Day and Mother’s Day.

“We continue to improve the range and quality of card and non-card options. 

“Our store opening programme remains on track and we are pleased with the performance of recent openings.

“Overall, Card Factory remains in a strong position, continuing to grow market share, with lessening cost headwinds and a platform for medium term growth.”