Manchester-based online beauty and wellness firm The Hut Group (THG) said on Friday its technology services division THG Ingenuity signed a major contract with Nestlé Health Science (NHSc).

“THG Ingenuity will deliver a fully serviced, global ecommerce platform, to internationally scale a number of NHSc’s brands,” said The Hut Group.

“The partnership will provide NHSc with a single service-point, through the THG Ingenuity platform, to launch and scale brands online at pace. 

“NHSc will harness THG Ingenuity’s unique end-to-end capability, technology services and geographical reach to launch some of its leading brands online in 20 territories across North America, Europe and Asia.

“The brands include OPTIFAST, Minami, and Klean Athlete. 

“THG Ingenuity will provide NHSc with global fulfilment and payment infrastructure, web development and hosting, digital marketing and content development, translation services, data science capabilities and global operations support.”

THG Ingenuity is THG’s end-to-end ecommerce platform, powering THG’s own business and provided as a service to brands and retailers around the world.

The platform is currently partnered with retailers including Procter & Gamble, Walgreens Boots Alliance, Johnson & Johnson, Groupe L’OCCITANE and Nintendo, and enables THG to dispatch over 68 million items to customers globally. 

The Hut Group CEO Matthew Moulding said: “The agreement with Nestlé is a major endorsement for THG Ingenuity’s unique and comprehensive offering.

“We built THG Ingenuity from the ground up, designed specifically to cater for a brand’s every need from customer acquisition and content marketing to payments and processing through to delivery.

“It has now become the world’s most comprehensive brand and technology platform and we look forward to helping further power Nestlé Health Science’s international growth.”