Amazon and Bradford-based Morrisons announced on Wednesday that customers will now be able to do their full Morrisons food shop on Amazon.co.uk and get free same-day delivery on orders over £40 as part of their Amazon Prime membership.

Amazon and Morrisons have had a partnership since 2016 and have been expanding their links — leading to speculation that Amazon could even emerge as a possible bidder for Morrisons.

“Morrisons on Amazon” launches on Wednesday in Leeds before being expanded to millions of Prime members across the UK in the coming weeks. 

For orders worth less than £40 there will be a £3.99 delivery charge. 

Doug Gurr, Amazon UK Country Manager, said: “The launch of Morrisons on Amazon means increased visibility for Morrisons’ incredible service and selection, as well as an even greater choice for our customers.

“We’re always looking at ways to make Prime even better and this expansion of our relationship with Morrisons means that millions of Prime members can soon order their weekly groceries from their local Morrisons shop, with same-day delivery, at no extra cost.” 

Morrisons CEO David Potts said: “Morrisons on Amazon will build on our partnership with Amazon, making our good quality, great value food even more accessible through Amazon.co.uk and the Amazon app. 

“It will give more and more customers the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues.”