Chesire’s Playdemic sold to Electronic Arts for $1.4bn

Playdemic CEO Paul Gouge

California-based video game giant Electronic Arts (EA) has agreed to buy Chesire-based mobile games studio Playdemic, maker of the Golf Clash game, from AT&T’s Warner Bros. Games for $1.4 billion in cash.

Golf Clash is one of the leading mobile games in the US and UK and has more than 80 million downloads globally to date.

“We founded Playdemic with a focus on creating highly engaging and innovative game experiences,” said Playdemic CEO Paul Gouge.

“Our success with Golf Clash has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best in class mobile games

“Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the EA family.”

Electronic Arts said the acquisition of Playdemic’s portfolio and talent will be a significant addition to its mobile growth.

“Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family,” said Electronic Arts CEO Andrew Wilson.

“In addition to the ongoing success of Golf Clash, the talent, technology and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts.

“This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”

David Haddad, president, Warner Bros. Games, said: “We have enjoyed working with the talented team at Playdemic as they have grown Golf Clash beyond all expectations into a hit mobile game with tremendous longevity.

“While we have great respect for the Playdemic team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.