Wakefield’s Team17 buys Dublin-based StoryToys

Wakefield-based video game developer Team17 Group said on Friday it agreed to acquire the business and assets of Dublin-StoryToys via the acquisition of its parent company TouchPress Inc.

StoryToys is a developer and publisher of educational entertainment or “edutainment” apps for children.

The initial consideration for the acquisition is $26.5 million, with a further maximum $22.5 million payable in cash on delivery of certain targets by the vendors within three years.

StoryToys has produced apps with children’s brands including The LEGO Group, Disney, Pixar, Penguin, Sesame Workshop, Dick Bruna, Warner Bros, Hasbro, and Nickelodeon.

Team17 CEO Debbie Bestwick said: “I am thrilled to be welcoming StoryToys into the Team17 family and believe our shared culture and values perfectly align.

“In StoryToys, we are acquiring a highly creative and successful team whose ability to both entertain and educate children is truly best in class. 

“Their track record is without question but the depth of talent that exists within the business gives us an unrivalled position within a hugely exciting and high growth edutainment area.

“We look forward to working closely with the whole StoryToys team and are delighted to be able to not only support their ambitious growth prospects but to provide a strong and stable platform to accelerate their development.

“Team17 prides itself on its culture and on embracing ambitious management teams – today’s announcement is an example of how we intend to make that a reality.”

StoryToys CEO Emmet O’Neill said: Team17 is the perfect home for StoryToys as we enter into this incredible new chapter.

“Our goal is to be the number one provider of edutainment content for young children.

“Collaborating with Team17 will make that a faster and more exciting journey. 

“We believe in creating the best possible digital learning experiences for children.

“We look forward to the possibilities that are opened up by collaborating with what we believe to be the best partner to deliver our ambitions.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.