Flokk acquires Huddersfield’s Connection Seating

Connection Seating MD Kelvin Bromley, Flokk Senior Vice President Lars Røiri, and Flokk CEO Jonas Wismer

Oslo-based Flokk, the European manufacturer of office seating products, has acquired Huddersfield-based Connection Seating Ltd, doubling its footprint in the UK.

Through a combination of organic growth and acquisitions, Flokk has been transformed from a Scandinavian player into a European market player within office seating, with a strong foothold in the US market and annual revenues of more than €300 million.

Founded in 1997, Connection is headquartered in Huddersfield and has showrooms in Manchester and London.

“Having Connection join the Flokk group moves us into the major league of Europe’s second-largest office seating market,” said Flokk CEO Lars Røiri.

“We roughly double our size to about EUR 30 million in the key UK market.

“The transaction is another example of Flokk continuing to consolidate the fragmented European office seating market through targeted and value-creating acquisitions of attractive companies and brands …

“Connection has a strong position within collaborative furniture, including rooms and booths, and excellent channels to designers and architects in the project market, complementing Flokk’s offering and underlining our position as a total seating solutions provider.

“The acquisition also gives us a manufacturing presence in the UK, and we see substantial commercial synergies and mutual benefits from Connection joining the Flokk group.”

Connection Seating MD Kelvin Bromley said: “We’re excited to join the Flokk group, and I see great potential for the Connection brand and our employees in this setting, as it will give us a strong operational and financial platform on which to base future growth.”

About the Author

Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.