Finnish tissue paper manufacturer Metsä Tissue, part of Metsä Group, is to create 400 direct jobs over the next decade through a planned investment of several hundreds of millions of pounds in Goole, East Riding of Yorkshire.

Metsä Tissue said it has chosen Goole as the site for its planned new state-of-the-art tissue paper mill in the UK.

“This landmark investment of several hundreds of millions of pounds will deliver the largest tissue mill in the UK and significantly reduce the quantity of tissue products that are currently imported into the UK and Ireland each year,” said Metsä Tissue.

“The new mill will create 400+ jobs at the facility, as well as thousands more across the supply chain and the local economy.”

Metsä Tissue said up to 45% of tissue products are currently imported into the UK and Ireland.

“Metsä Tissue aims to replace almost half of the imported products with local British production, using fresh fibre pulp as the main raw material from sustainably-managed forests in the Nordics,” said the firm.

“Reducing the reliance on imports will have a positive impact on the UK’s productivity, carbon footprint and self-sufficiency for essential tissue products.

“The Goole facility will use cutting-edge sustainable production technologies to deliver an efficient and modern facility with world class environmental performance.

“Metsä Tissue’s activity is rooted in sustainability, with a target for all products to be manufactured from fully fossil-fuel-free raw materials by 2030 as the company strives to achieve a net zero society.

“Additionally, we aim for all our mills, including the new Goole facility, to operate without the use of fossil fuels by 2030.

“Subject to planning and environmental permits and a final investment decision, the site will occupy an area of around 200 acres and will have the capacity to produce 240,000 tons of tissue paper, built in several phases over the next decade, serving both the professional and consumer markets – a level of production unrivalled in the UK.

“The planned facility would be the first major investment in the proposed Goole tax site within the Humber Freeport, which aims to accelerate inward investment in the Humber region.”

Metsä Tissue CEO Esa Kaikkonen said: “Goole is the perfect location for this proposed investment. The Humber region provides a crucial gateway to the whole of the United Kingdom and the region’s ambitions to bring cutting-edge green technology and jobs to the UK matches our ambitions in clean, sustainable manufacturing …

“We are delighted to announce our plan to invest in a world-class production site in Goole. This exciting investment would bring the UK and Finland together through combining the sustainable raw material of fresh wood fibres grown in the Nordics with world-class local production of quality tissues in the UK.

“We are thrilled about how these plans can contribute to more sustainable local tissue production in the UK, offering alternatives to the currently imported tissue products. The project will significantly enhance Metsä Tissue’s presence in this country and underscores the importance of the UK market to our business in the years ahead” concludes Esa Kaikkonen.”