Sosandar plc, the Wilmslow-based fashion firm run by former magazine publishers Ali Hall and Julie Lavington, has signed a licensing agreement with retailer Next for a Sosandar homeware range.

The move follows Sosandar’s successful clothing range sold through Next. The company said the deal will combine Next’s sourcing and expertise with Sosandar’s design. The range will feature living room furniture and accessories, including sofas, accent chairs, rugs and lighting. It will be sold online exclusively at Next.co.uk and is expected to launch in autumn 2025.

Hall and Lavington, Co-CEOs, said: “It is a proud moment for the Sosandar brand to be licensing through NEXT, a testament to the strength of what we have built. This is a fantastic opportunity to leverage our brand equity and extend the success Sosandar has had through third party partnerships with little risk and no capital expenditure.”

“We will combine NEXT’s specialist technical and sourcing skills with our design aesthetic and understanding of Sosandar customers to deliver an exciting and unique product range. Importantly, the homeware range will broaden our reach into new audiences and enable existing customers to deepen their affinity to our brand.”