Wakefield’s Card Factory buys of Garven of Minnesota

Wakefield-based greeting card and gift retailer Card Factory said it has acquired Minnesota-based Garven Holdings, LLC and its subsidiaries.

Garven trades as Garven Design and Cadence Packaging and is a leader in the design and wholesale of gifts and celebration essentials.

“The acquisition price of $25 million on a cash/debt free basis (subject to customary closing adjustments) was paid in cash at completion on 4 December 2024 and implies an EV/EBITDA multiple of c.5x,” said Card Factory.

“The transaction has been funded from cardfactory’s existing cash and debt facilities and the company’s leverage position remains comfortably below our target maximum of 1.5x.

“Based on current sales, the acquisition represents around 5% of cardfactory’s revenue, with negligible benefit to be realised in the remainder of FY25.”

Card Factory added: “In line with cardfactory’s growth plan, this acquisition accelerates our partnerships strategy in one of our key international target markets.

“It marks cardfactory’s physical entry into the US gifts and celebration essentials market, which represents the biggest market globally at circa £70 billion in total.

“Garven has an established customer base of general and speciality retailers which will allow cardfactory to further explore design and buying synergies, alongside opportunities to introduce its own ranges into the US wholesale market.”

Card Factory Chief Operating Officer Anne Schulze and Chief Financial Officer Walter Jungbauer will continue to manage the Garven business.

Card Factory CEO Darcy Willson-Rymer said: “The acquisition of Garven is an important strategic milestone in our partnerships strategy.

“Together with our separate wholesale supply agreement covering over 1,100 stores across the US, it establishes a physical presence in the US market.

“Over a number of years, Garven has built a reputation as a trusted brand known for its quality products and impressive design capabilities, with Anne and Walter building an excellent customer proposition.

“We are excited to welcome the Garven team to cardfactory and look forward to building upon their existing commercial relationships, as well as forging new ones.

“International partnerships are a key component of our growth strategy. This acquisition is a key step in delivering the growth from partnerships as we guided at our Capital Markets Update in May last year.

“Garven represents an exciting opportunity for cardfactory to build scale in the world’s biggest celebration occasions market.”