Manchester-based online fashion and home goods retailer N Brown Group said on Thursday its five strategic brands of Jacamo, Simply Be, JD Williams, Ambrose Wilson and Home Essentials, grew product revenue by 15.5% in the 13 weeks to May 29.

In a trading update N Brown said it has signed celebrities Amanda Holden and Davina McCall as brand ambassadors for JD Williams.

N Brown Group CEO Steve Johnson said: “The strategic transformation initiatives we have enacted over the past two years have now started to deliver product revenue growth, with customers responding well to the new ranges across our core brands.

“We have a number of exciting initiatives in the pipeline and today we have announced a new partnership with Amanda Holden and Davina McCall to be the new faces of JD Williams, leading some innovative new campaigns which will serve as a rich source of inspiration for our customers.

“Whilst the external environment remains challenging, we have made a good start to the financial year and trading remains in-line with our expectations.”