The board of Welcome to Yorkshire (WtY) has placed the organisation into administration.
Rob Adamson, Michael Kienlen and Daryl Warwick of Armstrong Watson LLP have been appointed as joint administrators.
The Armstrong Watson team intend to trade the company “for a period of time whilst they finalise a strategy to secure the best possible result for the creditors of the Company.”
Welcome to Yorkshire chair Peter Box said in a statement: “It was with deep regret that last night the Board of Welcome to Yorkshire (WtY) took the decision to place the organisation into administration.
“The past three years have been incredibly difficult for board members and staff as we have endeavoured to deal with well-publicised legacy issues.
“These matters, coupled with the impact of Covid and the task of securing sufficient funding from the public and private sectors to place WtY on a sound financial footing, have made the situation increasingly challenging.
“The de Bois review of Destination Management Organisations could have created the opportunity for WtY to be given the structure and long-term funding required to move on, grow and develop into the organisation we believe it should be on behalf of Yorkshire and its people.
“Sadly, the decision of the Yorkshire Leaders not to commit to a multi-year funding package, whilst understandable, removed that pathway and means that WtY cannot continue in its present form.
“Most importantly, I want to pay tribute to the team of talented and dedicated professional staff who have continued to do remarkable work in the toughest of circumstances to promote Yorkshire’s many attractions to the world.
“I offer my heartfelt thanks and wish them well in their future careers.
“I must also place on record my gratitude to those board members who have remained with WtY, working selflessly in a collective effort to save the organisation from closure.
“It is my sincere hope that the public sector will recognise the value of a new regional Destination Management Organisation to build on the many achievements of WtY.
“This can offer our tourism industry the chance to move forward with a focused approach, deliver on regional priorities, and secure the best outcomes for everyone who visits, lives, works and studies in Yorkshire.
“Rob Adamson, Michael Kienlen and Daryl Warwick of Armstrong Watson LLP have been appointed as Joint Administrators of Welcome to Yorkshire on 1 March 2022.
“The joint administrators intend to trade the company for a period of time whilst they finalise a strategy to secure the best possible result for the creditors of the company.”