musicMagpie shares soar on Walmart deal

musicMagpie CEO Steve Oliver

Shares of Stockport-based musicMagpie — which allows consumers to buy, rent and sell refurbished consumer technology — rose about 11% after it announced a new offering between its US brand decluttr and Walmart.

“decluttr’s refurbished disc media is now available to buy on Walmart’s online marketplace, Walmart.com, with refurbished consumer technology products set to follow in early 2023,” said musicMagpie.

Walmart.com is one of the fastest growing eCommerce platforms in the US.

“Adding decluttr brings thousands of quality preowned CDs, DVDs and video games to Walmart customers at competitive prices.

In addition, Walmart recently announced the launch of Walmart Restored, a programme created to help customers discover high quality refurbished electronic products on Walmart.com.

“In early 2023, decluttr’s refurbished phones, iPads, MacBooks and consoles will be added to this programme.

The Walmart collaboration adds an additional sales channel for decluttr’s products, allowing access to Walmart’s 120m monthly website visitors.

“This will supplement existing sales through decluttr’s own website as well as on other marketplaces.”

musicMagpie CEO Steve Oliver said: “We’re thrilled to announce that we are teaming up with the biggest retailer in the world, which will allow us to offer our suite of refurbished and pre-owned products to its tens of millions of customers.

“Walmart’s mission to provide high quality items at low prices aligns with our own, and the newly launched Walmart Restored programme mirrors our commitment to the circular economy and sustainability.

“This is an exciting new sales channel for us as we continue to grow our decluttr brand in the US and partnering with such an iconic household name will continue to foster trust not only in decluttr, but also in refurbished products as a category.”