Sosandar, Wilmslow fashion firm, enjoys record quarter

Alison Hall and Julie Lavington

Wilmslow-based fashion firm Sosandar plc has reported revenue of £11.6 million for the three-month period ended December 31, 2022, up 30% year-on-year and a new record quarter for the company.

Run by former magazine publishers Alison Hall and Julie Lavington, the firm sells through Sosandar.com and has brand partnerships in place with Next, John Lewis, Marks & Spencer, The Very Group and N Brown.

In a trading update covering the quarter, Sosandar reported average order value of £106.37, up 11% from £95.69 in the prior year “reflecting customers buying into higher priced items and categories such as outerwear, tailoring and occasion wear.”

Hall and Lavington said in a statement: “We are pleased to be reporting another record trading performance for Sosandar and a fifth consecutive quarter of profitability for the group.

“The momentum built in H1 has continued and we are thrilled to report both strong revenue  growth and improved margins compared with the first half of the financial year. 

“As a result of our strategic initiatives, we had a record number of visits in to Sosandar.com in the quarter and we have seen our customers investing in higher value items throughout the winter season.

Our agile business model, expanded product offering and ever-increasing brand awareness has allowed us to deliver what our customers want and to continue dressing women to feel sexy and chic.

Whilst the macro-economic environment remains challenging, and we remain highly vigilant, we continue to demonstrate that our differentiated model is capable of achieving sustained profitable growth.

“As a management team, we have complete confidence in our brand, unique product, amazing colleagues and our ability to continue executing on our strategy.

The strength of our brand and product range continues to be recognised by third party retailers and as a result we are really excited by a number of new opportunities for growth being presented to us across various sales channels and territories.”