Stockport’s musicMagpie launches on Back Market

musicMagpie CEO Steve Oliver

Shares of Stockport-based musicMagpie — which allows consumers to buy, rent and sell refurbished consumer technology — rose more than 10% on Monday after it announced that it agreed a contract to sell consumer electronic products on Back Market, the online marketplace dedicated to refurbished devices.

The launch of musicMagpie’s products will occur on the Back Market UK marketplace by the end of this month and on the Back Market US marketplace in mid-May 2022,” said musicMagpie.

“In addition to mobile phones, the agreement includes tech categories such as games consoles, tablets, wearables and MacBooks.

“The launch adds an additional sales channel for musicMagpie’s products and will supplement existing sales through its own websites as well as Amazon and eBay.”

musicMagpie said Back Market has six million customers across 16 countries. 

musicMagpie CEO Steve Oliver said: “I am delighted that musicMagpie’s wide range of high-quality refurbished consumer technology products will be available on Back Market’s fast-growing marketplace.

“musicMagpie enjoys immense brand trust, developed over 15 years of recommerce activity, which will further encourage Back Market’s users to choose a refurbished device.  

“musicMagpie and Back Market operate complementary models and have a shared mission to challenge consumers to rethink their tech product consumption, make restored devices mainstream, and tackle the growing problem of e-waste.

“This is therefore an exciting partnership that will help musicMagpie’s products reach a wider audience and give Back Market users a greater breadth of choice. We look forward to working with Back Market in what we are confident will be a long and fruitful relationship.”

Back Market CEO Thibaud Hug de Larauze said: “Back Market is committed to working with the best resellers and refurbishers to ensure that buying renewed is easier, cheaper and more appealing for everyone.

“We’re delighted to join forces with musicMagpie, the pioneers of the refurbished tech industry in the UK, and this partnership represents an opportunity to further expand the refurbished tech market in the UK.

“The milestone partnership for Back Market will give even more people access to refurbished tech that they can trust, and more choice when it comes to helping to tackle the global e-waste crisis.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.